Keeping Social Media Social is now an organizational imperative. Platforms change faster than social media practitioners can keep up and user behaviors and preferences can change overnight. With all of this in play, it can be hard to keep up. The “Keeping Social Media Social” series is a provided free of charge by SocialPath Solutions.

Events are held on Tuesday or Wednesday evenings approximately six weeks apart and will feature various industry leaders speaking on important topics. Events conclude with the social hour, hor ‘d oeuvres, and drinks. The series will close with a special Friday evening event on Social Media Day 2017 and the first annual Big Texas Tweetup.

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Wednesday, November 9th 2016

5:30-7:00pm – Geekdom Event Center @ 131 Soledad St, San Antonio, TX  78205

Topic: Aligning Social Initiatives to Business Outcomes to Drive Revenue, Reduce Costs, and Mitigate Risks

Speaker: Colin Burns.  Colin is currently the Group Director for Client Success at Sprinklr and has been part of the social media team for brands like Chipotle, Match.com, and AT&T.

Monday, January 16th 2017

5:30 – 7:00pm – Geekdom Event Center @ 131 Soledad St, San Antonio, TX  78205

Topic: Your Most Untapped Resource in Social Media Marketing … Your Employees!

Speaker: Vicki Jasper.  Vicki is a long-time social media aficionado, brand strategist, and social business subject matter expert for a major food and beverage company.

Wednesday, March 1st 2017

5:30 – 7:00pm – Geekdom Event Center @ 131 Soledad St, San Antonio, TX  78205

Topic: Use Case: Exploring Social Customer Care in the Contact Center

Speaker: Hector Leal and Matt Wilbanks.  Hector is the Director of Business Development for HelpSocial and has worked with major brands such as Apple, Rackspace, and AT&T.  Matt is the Co-founder and CEO of HelpSocial, a recent graduate of the techstars Cloud accelerator program.

Tuesday, April 18th 2017

5:30 – 7:00pm – Geekdom Event Center @ 131 Soledad St, San Antonio, TX  78205

Topic: Developing Engaging Content for your Brand

Speaker: Alex Rubio is the Public Engagement Officer for the City of San Antonio. Alex is currently a Public Engagement Officer for the City of San Antonio where she is bridging the gap between Social Media and Public Relations. Alex has worked in social media, sports & entertainment sponsorship and public relations for major brands such as Whataburger, AT&T and GM.

Monday, May 22nd 2017

5:30 – 7:00pm – Geekdom Event Center @ 131 Soledad St, San Antonio, TX  78205

Topic: Storytelling + Strategy to Start a Social Spark

Speaker: Derek Hubbard, Social Business Specialist, Southwest Airlines.

Friday, June 30th 2017 - Social Media Day & The Big Texas Tweetup

6:00 – 8:00pm – Downtown San Antonio Venue TBD

Every year social media professionals gather in major cities across the country to celebrate all things social media.  The social media scene in Texas is exploding and everyone knows that when it comes to Texas, there is some serious fun to be had in San Antonio.  Join us for food, drinks, fun … and a little bit of best practice.

Topic: Social Media Prognostication … 2020 and Beyond.

Speaker: Al Hopper.  Al is the co-founder of SocialPath Solutions and has been listed as one of the top 50 thought leaders on Twitter by ICMI two years in a row and as one of the top 100 most social customer service pros by The Huffington Post.  When Microsoft wanted to know the top 10 customer service trends to watch in 2016, they called Al and published his prospective in an e-book release in late 2015.